A proven systems to conceive, flush out, and prototype hot products. Ideas are cheap its the finish product that matters. This system has allowed me to create and prototype as many as 30 out concepts in a month!
Understanding how to capture the right look for any given project is challenging. Every item has a form and that form speaks to the user. Ultimately one must understand people to make great products.
You cant make a great product if you don't have a plan. Finding the perfect simplest solution is not always a straight line. Learning how to take cognitive leaps is key, while knowing where your headed is invaluable.
The greatest idea with out execution is pointless. Knowing how to get down and dirty to build an prove you concepts is vital. There's many ways to prove your concept even with tools at hand you just have to know how.
For the last decade, Blake successfully ran a multi-faceted design studio with a staff of 14 and a $1,500,000 operating budget for an international toy company. Blake served as one of four corporate directors during his tenure there.
Blake directed the studio’s creative development from invention and product design to branding and marketing. He was responsible for managing a portfolio of 24 brands, which included collaborating with the engineering, costing and sales departments. Blake effectively guided the workflow trajectory of individual items and entire brands so only the best possible products made it to market.
Blake is passionate about creating innovative ideas that deliver marketable items to retail shelves. This approach has resulted in many successful products, including nominated Europe’s Toy of the Year, Chalk Bombs. With over 14 years of experience, Blake’s expertise and unique approach have continually led to growth and increased sales.
Jim StovallEmmy Winner & Best Selling Author
I understand that success is a result of combining creativity with practicality and innovation. Blake Nichols offers a unique combination of these traits that can benefit any organization.
Richard RivezzoDirector - Toys Warner Bros. Consumer Products
He is highly detailed, very organized and a master at communication. This was especially apparent in our most recent release where he managed the licensor and related teams in the development of what is turning out to be a successful product line. Blake has dazzled me with his ability to creatively take on a brand and deliver impressive product
Chrisopher CooperFire Captain LAFD
Our product development firm has created several new products in the three years since our incorporation. As a startup company we have reached out carefully for mentors with proven experience in the product development field. Blake Nichols is one of the innovative people we have identified in the arena of product development. His experience with product management from inception to final shelf product is heralded in the field.
Being associated with Blake has elevated our company in so many ways. We strive to ensure that as a company we can achieve the standards that he has set for himself and those around him.
Adam RoeOwner/Founder of Cloud City Forge
Blake was my mentor during my first “toy industry” internship. I was introduced to some key aspects of design that remain with me to this day. I also learned the value of a big picture approach to design. I find that Blake’s experience affords him a depth of insight into the world of design and marketing that I cannot really get anywhere else."
edwin bentonCEO Sland n’ Friendz
"Working with Blake is one of the best decisions I've made as a CEO. His experience and keen knowledge of the industry has already saved us thousands of dollars and taken our products to a whole new level of consumer engagement. I am blessed to have him as an advisor!"
Adam YbarraConcept Artist for VFX
When I started working for Blake, I was fresh out of design school. I quickly learned that while I perhaps had some good technical skill from my formal training, I knew nothing about how to TRULY design and innovate. These were things I learned from Blake. When faced with any design issue- no matter how seemingly insurmountable- he taught me how to think deeper and approach the issue from unexpected angles to arrive at an impactful solution. Also, one of the most valuable lessons was in applying knowledge to execute an idea starting from a casual idea, refining that idea, and seeing it all the way through to a finished product sitting on store shelves. I use all the principles and practices he taught me on a daily basis over a wide variety of tasks.